Great customer experience is essential when it comes to running a successful newborn photography business.  Without it, you will have to work that much harder with your marketing to fill your diary!

In my business, almost half of our sessions are a combination of happy returning clients and new clients that have come to us through a direct recommendation. That shows us that we are doing an excellent job of keeping our clients happy and them wanting to come back again and again.

We all know that we should offer excellent customer service, but what is the difference between good customer service and a great customer experience?

Good customer service ensures merely that our customer's expectations are met. A great customer experience ensures that we'll have a customer for life.

I know what is best for my business!

Here are seven tips to help create the best customer experience for your newborn clients:

1. LESS ABOUT YOU AND MORE ABOUT THEM

The customer's experience starts...